According to Forrester Research*, to win and increase share of wallet, banks and other financial institutions must create new sources of value for customers and use mobile as a platform for engagement.
This complimentary brief – Banks Are Missing Mobile Banking’s Three Big Opportunities, outlines three key opportunities that banks are missing to turn banking apps into an engagement platform for better customer experience. These banking applications have the potential to evolve into mobile engagement platforms that can enable customers to better understand and plan their finances, enjoy cost savings and get personalize help they are looking for with ease.
Key highlights include:
- The importance of Personalization
- Using customer data to be relevant and predictive
- Providing easy access to assistance and guidance
*Brief: Banks Are Missing Mobile Banking’s Three Big Opportunities, September 2016
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