In this analyst report, Celent evaluated the mobile account opening experiences at some of the top banks in the U.S. The goal of the evaluation was to determine the difficulty of opening a new account at the financial institution entirely through a mobile device. Celent reviewed these processes solely from the perspective of the customer. Customers do not understand the legacy and regulatory challenges facing financial institutions, and as such, these influences did not factor into the evaluation.
In this study, you will learn:
- How mobile account opening processes compare across 19 banks of different sizes
- The seven steps in an account opening process and the challenges digitizing them
- Celent's recommendations on how to achieve an end-to-end mobile account opening process