Blog: Product Updates

The #1 Thing You Can Do to Protect Your Brand

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In Q4 2014, Deloitte published its Global Survey on Reputation Risk, reporting that “87% of executives rate reputation risk as more important than other strategic risks.” In fact, nearly 60% of companies surveyed by Deloitte confirmed their intention to put more emphasis on protecting their brand and reputation.

As an e-signature provider, this directly mirrors a trend we are seeing among companies of all sizes. For years now, senior executives have been sharing concerns with us over the fact that displaying a vendor’s logo and/or brand as part of the signing ceremony UI is a risk.

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Risk aversion in the market has been a strong driver behind the branding customization and white-labelling capabilities in our e-SignLive offering. Clearly, when an e-signature vendor’s logo and brand are a prominent part of the e-signature experience, the customer associates the two entities. If the vendor experiences a security or data breach, even though it is completely unrelated to you, it could well have a spillover effect that impacts your company by association. (The globally connected world is a small world and bad news travels instantaneously through social networks. Think of the 2014 data breaches at Sony, Home Depot and Target, to name just a few.)

Deloitte captures it perfectly when they say:

“The growing reliance on third-party supply partners and vendors means that a company’s reputation often hinges on actions far beyond its direct control. In this complex and rapidly changing business environment, what can a company do to protect its reputation and maximize the value of its brand?”[1]

Your brand matters

The advice we give our customers is to white label the entire e-sign experience. This is the #1 thing you can do to protect your brand and achieve the highest adoption rates possible. Considering that, “on average more than 25% of a company’s market value is directly attributable to its reputation”[2], protecting your brand is critical.

However many e-signature providers, including DocuSign, don’t want to remove their brand from your e-signing ceremony. And when they do, in many cases the process to enable customization is difficult. At e-SignLive, we approach this differently to focus on your success. We are known as the white-labelled solution behind some of the most trusted brands and security conscious-organizations in the world. In fact, if you’ve ever opened a bank account or applied for insurance online for example, you probably used e-SignLive without even knowing it!

e-SignLive is the only e-signature provider that enables you to completely white-label every aspect of the e-signature process. This includes giving you the ability to:

  • Integrate with your SMTP servers to allow emails to be sent from your domain (e.g., @yourbank.com) instead of ours.
  • Customize the colors, logo and the visibility of elements such as header, navigation bar, footer, etc.
  • Customize the content and look-and-feel of email notifications.
  • Customize dialog boxes and error messages.

When evaluating e-signature solutions, it’s reassuring to know your vendor has your best interests at heart and is invested in your success. If a vendor won’t completely give up their brand, consider that a red flag.

To learn more about branding customization, read our white paper on Best Practices for High E-Signature Adoption – or try the Quick Demo to see for yourself how easy it is to e-sign a document with e-SignLive.

[1] http://deloitte.wsj.com/riskandcompliance/files/2014/11/Reputation_Risk_survey.pdf

[2] Ibid.

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