Country Financial and 21st Century Insurance: “How e-signatures changed our businesses”

Industry Insights |  May 8, 2012 Mary Ellen Power

Electronic signature technology is being used today across all insurance distribution channels for a myriad of financial products. At the upcoming 2012 E-Signature Summit for Insurance in NYC on May 31, you have the opportunity to benefit from the experience, strategies and lessons learned by leading carriers Country Financial and 21st Century.

These carriers found the path to sell and service customers faster and more efficiently, in ways that meet consumer expectations and provide an optimal service experience. As such, they know first hand the benefits, challenges and effort involved in automating customer transactions with e-signatures and will share their experiences during this free summit.

Mark Streitmatter, ITS Director Application Development, will explain how Country Financial, which serves more than one million households and businesses throughout the US, achieved impressive e-signature and e-app adoption rates (95%+) among its 2,200 captive agents though a comprehensive change management program.

Country Financial first began using Silanis e-signatures in 2009. Their electronic process has significantly reduced write-backs – a leading cause of delays and frustration – by ensuring that all necessary questions are answered. If one answer prompts a request for additional information, the system automatically adds a new line of questioning to the process. The company has seen 15-20 percent improvements in cycle times, and they expect those numbers to increase. Country Financial also enjoys greater control over the process, which results in higher quality applications and less risk. Further, the electronic evidence captured by Silanis e-Sign Enterprise™ during the execution of the documents has helped strengthen the company’s compliance and legal position.

Alan Ciaverelli, Vice President, Call Center, 21st Century will explain how e-signatures have helped this carrier complete new business transactions in minutes instead of weeks. 21st Century Insurance, part of the Farmers Insurance Group of Companies®, has been using Silanis electronic signatures in its call center and online operations since 2008.

To learn more, consult the agenda and register for this free one-day summit. >> Register now

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