(MONTREAL) – February 4, 2015 – The Co-operators is responding to demand from both advisors and clients for a more convenient and easier way of doing business by enabling the completion of transactions electronically with e-signatures. Through an agreement with Silanis Technology to use the Canadian e-signature solution provider’s cloud-based service e-SignLive™, The Co-operators is modernizing two processes, direct mail for consumers and life insurance with advisors, improving the convenience and speed to complete a transaction.
The future of direct mail
Through CUMIS, a member of The Co-operators group of companies, credit union members will be given the ability to e-sign their life insurance applications completely online. Recognizing that modern customers are demanding a modern experience, the carrier opted to update its direct mail service to offer members a personalized URL to an online portal, prepopulating the life insurance application with the customer’s information, and adding a click-to-sign e-signature process for easy and secure online submission. Using the online portal in conjunction with e-signatures will offer a streamlined approach that should result in higher conversion rates on applications while targeting a younger demographic.
The future of simple issue life insurance
With customers demanding ease of doing business from anywhere at any time, this strategic initiative focused on simplifying the purchase of life insurance through Co-operators advisors. Almost 500 captive agents across Canada will be able to complete and e-sign the life insurance application from the convenience of the customer’s home or location of choice, finalizing the sale in a single meeting. This electronic submission will also eliminate the need to fax the application back to headquarters. By adding e-signatures to the process, The Co-operators stands to gain internal efficiencies as it will no longer need to match the final wet ink signed documents with partial electronic data. The electronic submission process will also enable the documents to be indexed, stored and retrieved electronically.
“Our goal is to make it as easy as possible for clients to do business with us, and providing the option of electronic signatures is one way we’re doing that,” said Alec Blundell, Vice-President, Individual Life Insurance at The Co-operators. “e-SignLive has allowed us to meet the requirements of two very different business processes without having to invest in the typical upfront infrastructure and resources for an on-premises solution.”
The Co-operators identified e-SignLive as the clear e-signature choice because of its ability to help the insurer meet Canadian compliance requirements, as well as gather the extended electronic evidence and audit trail the insurer required. The Co-operators was also reassured by Silanis’ expertise in insurance and for providing the strongest legal protection with its combined document and process evidence generated as part of the signing ceremony.
“The past 24 months have seen Canadian insurance and financial institutions making great strides toward moving products and services online, with the goal to offer the kind of convenience only digital business can bring,” said Silanis Technology CEO and co-founder, Tommy Petrogiannis.
About Silanis Technology
Businesses of all sizes choose Silanis Technology when e-signatures matter. With more than 600 million documents processed every year, e-SignLive™ is the most widely used e-signature solution around the world. Thousands of organizations, big and small, including the leading banks, insurers, credit providers, pharmaceutical and government agencies trust e-SignLive as their platform to make business digital. On premise or in the cloud, e-SignLive delivers the best customer experience while improving legal and regulatory compliance. Learn more: www.silanis.com, Twitter, LinkedIn, Facebook andGoogle+.
About The Co-operators
The Co-operators Group Limited is a Canadian-owned co-operative with more than $37 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the 50 Best Employers in Canada by Aon Hewitt; Corporate Knights’ Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations in Canada by Sustainalytics and Maclean’s magazine. For more information visit www.cooperators.ca.
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